CARPE: Craft Alcohol Regional Professional Education

Diecast Media Group, in partnership with Nelson County, Madison County, Piedmont Virginia Community College, and Germanna Community College, developed CARPE, a brand designed to encapsulate the collaborative nature of the thriving craft drinks scene in Virginia.

Along with brand identity development, a series of videos were produced to create interest in the program and to promote registration.

Rather than presenting a corporate video style, however, Diecast produced a documentary short, along with 5 other 2 minute teasers, that would engage and inspire the audience.